Digital Marketing

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

You would have heard about Digital Marketing come up as an exciting career option. The Pew Research concludes that the constant internet usage among adults has increased by 5% in the last three years. This means that the way people interact, buy, sell and transact businesses have really changed and online marketing is proving to be an effective way forward.

Marketing is about making a connection with the audience at the right time and place. And today, if we need to meet people, then we must meet them where they are already spending too much time, which is the internet or the mobile. If you are asked – Do not look at your mobile for the next 30 hours, then can you do it?

So now you know why… Thus, this is where Digital Marketing i.e. any form of marketing that exists online comes into the picture.

All marketing endeavors that use an electronic medium such as search engines, social media, email, websites to connect with their customers comes under the Digital marketing umbrella. In other words, Digital Marketing can be defined by the digital strategies and mediums used to connect with customers.

For the growth of the digital business, there are various Digital Marketing strategies, which are –

  • Digital Advertising
  • Email Marketing
  • Online Brochures and more

 Why should we learn Digital Marketing?

Today, the world is conveniently getting digital i.e. both individuals and the business are beginning to modify their marketing techniques with digital marketing methods. It can be agreed that the new strategies are quicker, more realistic and flexible than the conventional ones.

Since both large and small organizations are heading towards digitalizing for better competition, survival, and growth, demands for experts in the field of digital marketing has increased. Looking at the pace of digitalization, it can be expected that future digital promotions will exceed all conventional marketing techniques.

Digital marketing students are trained to promote brands through websites, social media, emails, and other digital mediums.

Advantages of Digital Marketing

Organizations in today’s time opting for digital marketing have a better chance to perform in the world market. Digital promotion of business/products and services is advantageous since the general population is easily approachable online. One of the main advantages of Online Marketing is that it devours less investment, workforce, and assets.

Some more advantages of Digital Marketing are as follows –

Equal Opportunity Online marketing is a uniform platform that offers opportunities for all kinds of businesses.
Cost-effective Most startups with limited assets and budgets can invest in digital marketing and get better output
Conversion of Deliveries Organizations can measure their accomplishment as the traffic generated can be converted into leads, supporters, deals, sales, subscribers, etc.
Targeted Audience Digital advertising methods are designed to engage the target audience and ensure result driven interactions
Easily Accessible Audience With the internet and smartphone revolution, online marketing has become the basic correspondence channel
Building Brand Reputation With the capacity to pull target audiences, there is a high chance that the product will intrigue other users as well
Building People’s Trust Since digital marketing is an immediate and more customized collaboration between the buyers and the seller, a good quality product/service will definitely gain popularity and people’s trust

Career progression for Digital Marketing Professionals 

After completion of the course, students will become a skilled digital marketer, trained to promote brands using various digital mediums, such as websites, social media, emails, blogs, and others. A dedicated placement team that helps students in landing a job at various roles in the Digital Marketing industry.

Students after completing their Digital Marketing course from the Academy will be able to apply for the following jobs –

  • Social Media Expert
  • Digital Communication Manager
  • Marketing Tech and Automation Manager
  • Performance Marketer
  • Marketing Analyst
  • SEO Expert

What types of digital marketing jobs are there and what topic areas would they cover?

There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy

Why is Digital Marketing a promising choice for your career?

  • No specific Educational Background:

The drawback of any industry is that they need professionals of specific backgrounds which make the jobs not approachable to every job seekers. However, Digital Marketing is all about the internet and the biggest testament to the democratization that digital media has brought into our jobs market and for same for which you don’t need a specific set of qualifications. Your passion and love for internet are all matters. Another best aspect of digital marketing is you don’t have to begin your career from scratch if you want to make it big in the business. All you need is Skill.

  • Choose what sector interests you:

Digital marketing is a huge industry and there is a lot going on under the umbrella. You can master a multitude of roles in digital marketing for a wide variety of roles and skills as per your interest in the internet. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, an SEO or PPC executive or you can be an online PR expert.

  • Lucrative job opportunities

The demand for a skilled digital marketer is getting on nerves and not only in India itself, worldwide. There are more than 3.9 billion internet users all over the world and very less professional digital marketers to cover them which makes it exceedingly rare to find that there aren’t any job opportunities in the area. The multinational companies are always hiring on the urge and are in need for more skilled marketers. So you will find the job opportunities everywhere. Also, when supply is less while demand is more, it goes without saying that a good digital marketer will get big bucks. Plus, the higher you go up the ladder, so does your pay scale.

  • You’ll be in high demand

No matter what field of business you are in; whether its hospitality, production, media etc., marketing is going to be the true winner. Also, businesses are crying out to tune themselves into digital just because people are more reluctantly depended on the internet for their chores. Though the availability of skilled digital marketers is less in the market as compared to the need. During the decade, the awareness regarding Digital Marketing is rising so as the demand for skilled Digital Marketers. The skills gap that we’re currently seeing shows a total of 180,000 jobs that with the same pace will be available in 2020, but with not enough professionals to fill each of these jobs.

Digital Marketing is not just limited to companies, even political leaders are greatly relying on digital marketing to grow their influence. You must have seen Narendra Modi or Donald Trump’s sensational campaigns all over online platforms which are the unseen hand of digital marketing only. The Companies need good digital marketers who can conduct high-quality campaigns help build brands from scratch. Remember, it’s this scarcity that has created great demand.

  • Get More Paid:

Basically, it’s the simple law of supply and demand. Since the demand is so high for your digital marketable services and the supply is so low, the pay will only lead to go up and perhaps even skyrocket. With this to count on, you’ll be able to negotiate your salary with any prospective employer and grab highly paid jobs. This bar is set to high for the next five years. It’s not only the managerial positions that are going through an increase in salary amount. Even entry-level positions are seeing a sizeable increase in salary.

  • Raise yourself to be an Entrepreneur

Your experience in digital marketing, will not only get you better job opportunities but will be immensely helpful if you are planning to become an entrepreneur in coming years. You will have a better understanding of customers’ needs better, evaluate the market fitness of products and assess demand in the market than others who are new to this. You will also be sensitive to the changing needs of your customers and their perceptions as per the latest trends.

PROGRAMME MODULES


  • MODULE 1Introduction to Digital Marketing
  • MODULE 2Marketing in a Digital World
  • MODULE 3Digital Marketing Strategy
  • MODULE 4Introduction to Digital Marketing Tools
  • MODULE 5Social Media Marketing and Content Marketing
  • MODULE 6: Mobile Marketing
  • MODULE 7: Digital Media and Entertainment
  • MODULE 8: Marketing Analytics Processes
  • MODULE 9: Ongoing Project Based on Simulation
What is Digital Marketing

All marketing endeavors that use an electronic medium such as search engines, social media, email, websites to connect with their customers comes under the Digital marketing umbrella. In other words, Digital Marketing can be defined by the digital strategies and mediums used to connect with customers.

For the growth of the digital business, there are various Digital Marketing strategies, which are –

  • Digital Advertising
  • Email Marketing
  • Online Brochures and more

 Why should we learn Digital Marketing?

Today, the world is conveniently getting digital i.e. both individuals and the business are beginning to modify their marketing techniques with digital marketing methods. It can be agreed that the new strategies are quicker, more realistic and flexible than the conventional ones.

Since both large and small organizations are heading towards digitalizing for better competition, survival, and growth, demands for experts in the field of digital marketing has increased. Looking at the pace of digitalization, it can be expected that future digital promotions will exceed all conventional marketing techniques.

Digital marketing students are trained to promote brands through websites, social media, emails, and other digital mediums.

Advantages Of Digital Marketing

Advantages of Digital Marketing

Organizations in today’s time opting for digital marketing have a better chance to perform in the world market. Digital promotion of business/products and services is advantageous since the general population is easily approachable online. One of the main advantages of Online Marketing is that it devours less investment, workforce, and assets.

Some more advantages of Digital Marketing are as follows –

Equal Opportunity Online marketing is a uniform platform that offers opportunities for all kinds of businesses.
Cost-effective Most startups with limited assets and budgets can invest in digital marketing and get better output
Conversion of Deliveries Organizations can measure their accomplishment as the traffic generated can be converted into leads, supporters, deals, sales, subscribers, etc.
Targeted Audience Digital advertising methods are designed to engage the target audience and ensure result driven interactions
Easily Accessible Audience With the internet and smartphone revolution, online marketing has become the basic correspondence channel
Building Brand Reputation With the capacity to pull target audiences, there is a high chance that the product will intrigue other users as well
Building People’s Trust Since digital marketing is an immediate and more customized collaboration between the buyers and the seller, a good quality product/service will definitely gain popularity and people’s trust
Career Growth Of Digital Marketing

Career progression for Digital Marketing Professionals 

After completion of the course, students will become a skilled digital marketer, trained to promote brands using various digital mediums, such as websites, social media, emails, blogs, and others. A dedicated placement team that helps students in landing a job at various roles in the Digital Marketing industry.

Students after completing their Digital Marketing course from the Academy will be able to apply for the following jobs –

  • Social Media Expert
  • Digital Communication Manager
  • Marketing Tech and Automation Manager
  • Performance Marketer
  • Marketing Analyst
  • SEO Expert

What types of digital marketing jobs are there and what topic areas would they cover?

There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy

Why is Digital Marketing a promising choice for your career?

  • No specific Educational Background:

The drawback of any industry is that they need professionals of specific backgrounds which make the jobs not approachable to every job seekers. However, Digital Marketing is all about the internet and the biggest testament to the democratization that digital media has brought into our jobs market and for same for which you don’t need a specific set of qualifications. Your passion and love for internet are all matters. Another best aspect of digital marketing is you don’t have to begin your career from scratch if you want to make it big in the business. All you need is Skill.

  • Choose what sector interests you:

Digital marketing is a huge industry and there is a lot going on under the umbrella. You can master a multitude of roles in digital marketing for a wide variety of roles and skills as per your interest in the internet. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, an SEO or PPC executive or you can be an online PR expert.

  • Lucrative job opportunities

The demand for a skilled digital marketer is getting on nerves and not only in India itself, worldwide. There are more than 3.9 billion internet users all over the world and very less professional digital marketers to cover them which makes it exceedingly rare to find that there aren’t any job opportunities in the area. The multinational companies are always hiring on the urge and are in need for more skilled marketers. So you will find the job opportunities everywhere. Also, when supply is less while demand is more, it goes without saying that a good digital marketer will get big bucks. Plus, the higher you go up the ladder, so does your pay scale.

  • You’ll be in high demand

No matter what field of business you are in; whether its hospitality, production, media etc., marketing is going to be the true winner. Also, businesses are crying out to tune themselves into digital just because people are more reluctantly depended on the internet for their chores. Though the availability of skilled digital marketers is less in the market as compared to the need. During the decade, the awareness regarding Digital Marketing is rising so as the demand for skilled Digital Marketers. The skills gap that we’re currently seeing shows a total of 180,000 jobs that with the same pace will be available in 2020, but with not enough professionals to fill each of these jobs.

Digital Marketing is not just limited to companies, even political leaders are greatly relying on digital marketing to grow their influence. You must have seen Narendra Modi or Donald Trump’s sensational campaigns all over online platforms which are the unseen hand of digital marketing only. The Companies need good digital marketers who can conduct high-quality campaigns help build brands from scratch. Remember, it’s this scarcity that has created great demand.

  • Get More Paid:

Basically, it’s the simple law of supply and demand. Since the demand is so high for your digital marketable services and the supply is so low, the pay will only lead to go up and perhaps even skyrocket. With this to count on, you’ll be able to negotiate your salary with any prospective employer and grab highly paid jobs. This bar is set to high for the next five years. It’s not only the managerial positions that are going through an increase in salary amount. Even entry-level positions are seeing a sizeable increase in salary.

  • Raise yourself to be an Entrepreneur

Your experience in digital marketing, will not only get you better job opportunities but will be immensely helpful if you are planning to become an entrepreneur in coming years. You will have a better understanding of customers’ needs better, evaluate the market fitness of products and assess demand in the market than others who are new to this. You will also be sensitive to the changing needs of your customers and their perceptions as per the latest trends.

Module

PROGRAMME MODULES


  • MODULE 1Introduction to Digital Marketing
  • MODULE 2Marketing in a Digital World
  • MODULE 3Digital Marketing Strategy
  • MODULE 4Introduction to Digital Marketing Tools
  • MODULE 5Social Media Marketing and Content Marketing
  • MODULE 6: Mobile Marketing
  • MODULE 7: Digital Media and Entertainment
  • MODULE 8: Marketing Analytics Processes
  • MODULE 9: Ongoing Project Based on Simulation

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